'People are buzzing about buzzing,' says Wharton marketing professor Barbara Kahn. 'People think it's cool. There is something almost empowering about the idea of being able to 'buzz' your way into the products people buy.' " http://knowledge.wharton.upenn.edu/article/1105.cfm
These two trade associations give fuel to the growing phenomenon of BUZZ:
- Word of Mouth Marketing Association
- Viral + Buzz Marketing Association
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