Tuesday, January 04, 2005

eCommerce: Online Consumers Spent the Most on Apparel

eCommerce: Online Consumers Spent the Most on Apparel / Clothing; Jewelry #1 in the Fastest-Growing Categories

"The latest holiday eSpending Report from Goldman, Sachs & Co., Harris Interactive(R), and Nielsen//NetRatings revealed that online shoppers in the U.S. spent $23.2 billion during the 2004 holiday season, excluding travel. This reflects a 25 percent increase from the $18.5 billion spent online during the same timeframe in 2003.

According to the 2004 eSpending report, based on weekly surveys of more than 1,000 respondents, online consumers spent the most on apparel/clothing, totaling $3.8 billion, or 16 percent of total online revenue, during the 2004 holiday season.

Categories generating the highest year-over-year growth in holiday dollars included jewelry ... Jewelry jumped 113 percent to $1.9 billion during the 2004 holiday season compared to the $888 million spent in 2003."

Source:
  • Goldman Sachs, Harris Interactive, and Nielsen//NetRatings eSpending Report, 2004.
  • Harris Interactive Inc. (http://www.harrisinteractive.com), combines its intellectual capital, databases and technology to advance market leadership through U.S. offices and wholly owned subsidiaries:
    London-based HI Europe (http://www.hieurope.com), Paris-based Novatris (http://www.novatris.com), Tokyo-based Harris Interactive Japan, through newly acquired WirthlinWorldwide (http://www.wirthlinworldwide.com), a Reston, Virginia-based research and consultancy firm ranked 25th largest in the world, and through an independent global network of affiliate market research companies. To become a member of the Harris Poll Online(SM) and be invited to participate in future online surveys, visit http://www.harrispollonline.com.
  • Nielsen//NetRatings, http://www.nielsen-netratings.com, a service provided by NetRatings, Inc. (Nasdaq: NTRT), is the global standard for Internet audience measurement and analysis and is the industry's premier source for online advertising intelligence with its NetView, AdRelevance, @Plan, WebRF, LemonAd, MegaPanel and SiteCensus services.

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