Tuesday, January 04, 2005

Top Ten Most Trustworthy Industry Sectors

Internet Companies, Banks and Healthcare Organizations Cited as Most Trustworthy Industry Sectors. A consumer-focused study conducted by the Ponemon Institute and the nonprofit TRUSTe revealed that eBay is the most trusted company for privacy in America while companies in the hospitality and retail food store industries are not considered as trustworthy.
The top ten ranked companies:
  1. eBay -- FYI ... Jaguar Julie is an eBay seller ... so this is a "good thing!" that eBay is #1.
  2. American Express -- yes, our family supports AMEX daily.
  3. Procter & Gamble (all brands) -- a great family of brands.
  4. Amazon -- what a wonderful online experience for buying books!
  5. Hewlett Packard -- well, I tried their multifunction printer, but now have an Epson. ;-(
  6. U.S. Postal Service -- wonderful integration with PayPal for eBay shipments! + carrier pickups!!
  7. IBM -- yes, Jaguar Julie was a marketing contractor with IBM in Atlanta and Tallahassee!
  8. Earthlink -- this was my IP choice when I used a MAC previously.
  9. Citibank -- again, we support this company monthly.
  10. Dell -- yes, Jaguar Julie made a major Dimension 8300 desktop + flat screen purchase recently!
The study, which polled more than 6,300 consumers, also reveals the three top criteria that consumers apply to gauge a company's trustworthiness.
  1. The most important factor is the company's overall reputation for product and service quality,
  2. followed by a company's limits on collection of its customers' personal information.
  3. The third criterion is the use of advertisements and solicitations that respect consumer privacy.
"Privacy is a key component of trust, which is crucial to the success of the eBay marketplace," said Scott Shipman, privacy counsel, eBay Inc. "We work closely with the eBay community to maintain the transparency of the marketplace while protecting the privacy of our users."

Most of these top ten companies above have provided consumers with links to make donations to the American Red Cross's Tsunami Disaster Relief. You can visit the American Red Cross directly through one of the links below.

As I mentioned in a previous blog posting, our family has made a significant cash contribution last Saturday and I am donating all the proceeds from my Jute Tote Bags that are advertised on eBay. Thanks for your heartfelt support.

http://www.redcross.org/index.html. You can make a donation through the American Red Cross to support the Tsunami Disaster Relief Fund.

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