Now, why didn't I think of this? AromaPods ... mobile sniff inhalers to carry aromatherapy with you ! These "flavors" sound familiar ... think I've seen the candles in these themes and now Downy fabric softener may be more into aromatherapy!
"Mood swings. Anxieties. Anger. Fatigue. No wonder aromatherapy has become such a massive success. However, until now, it was definitely something that was enjoyed (or should we say applied) in the confinements of consumers' homes or in expensive spas. New Zealand 's AromaPod has come up with a mobile solution: twist and sniff inhalers in four functional 'flavors': Awake, Calm, Energize, and Focus."
"AromaPod was developed by senLab, which itself is part of the Healthcare Manufacturing Group. Dubbed 'mood-management devices', the AromaPods are being distributed via large New Zealand retailers, supermarkets and BP gas stations. They sell for NZD 9.95 (USD 6.95) per pod, and last for about a month if used regularly ... they don't contain calories, caffeine, alcohol or other fun stimulants."
This article was featured in the January 2005 issue of Springwise's free, monthly newsletter. For more new business ideas like this one, please visit their archives.
Showing posts with label buzz. Show all posts
Showing posts with label buzz. Show all posts
Tuesday, January 11, 2005
The Buzz - Prague Pink Lizard Embossed Barrel
What is HOT in handbags? What's all the buzz? The Prague PINK Lizard Embossed Barrel -- This little bag is the rage and a definite must have for all you fashionistas out there! I LOVE my bag!
When I found mine, it was available through Overstock, the Big O. Overstock advertised the pink barrel as "lizard embossed" although the manufacturer's tag says "genuine leather." From what I can find, the buzz is that the Prague line of designer handbags are reportedly designed in New York City, the fashion capital of the world, and made in China! Prague handbags boast a distinctive New York style with European designer touches and Chinese manufactured quality!!
Prague handbags are constructed of high quality fabrications, yet moderately priced to fit in anyone's budget. These handbags reflect the sense of modern style that keeps evolving in today's fashion industry. They're tastefully designed and appealing, as well as easy on your pocketbook. This little number lists for $70.00, but can be had for 50% list. If this compact little bag carried the Louis Vuitton, Chanel, or Prada, the price tag would be MUCH higher!
Features: It's Pink Genuine Leather. Dimensions are 7.5 inches wide x 3.25 inches deep x 3.25 inches high. It has a removable 15 inch carry strap with 8 inch drop, zippered enclosure, one zippered interior pocket.
When I found mine, it was available through Overstock, the Big O. Overstock advertised the pink barrel as "lizard embossed" although the manufacturer's tag says "genuine leather." From what I can find, the buzz is that the Prague line of designer handbags are reportedly designed in New York City, the fashion capital of the world, and made in China! Prague handbags boast a distinctive New York style with European designer touches and Chinese manufactured quality!!
Prague handbags are constructed of high quality fabrications, yet moderately priced to fit in anyone's budget. These handbags reflect the sense of modern style that keeps evolving in today's fashion industry. They're tastefully designed and appealing, as well as easy on your pocketbook. This little number lists for $70.00, but can be had for 50% list. If this compact little bag carried the Louis Vuitton, Chanel, or Prada, the price tag would be MUCH higher!
Features: It's Pink Genuine Leather. Dimensions are 7.5 inches wide x 3.25 inches deep x 3.25 inches high. It has a removable 15 inch carry strap with 8 inch drop, zippered enclosure, one zippered interior pocket.
Wednesday, January 05, 2005
The Buzz on Word of Mouth Marketing or WOMMA
In case you haven't heard, WOMMA is the official trade association for the word of mouth marketing industry. So, what exactly is word of mouth marketing?
"Word-of-mouth is more about farming than it is about hunting. Building your business through word-of-mouth is about cultivating relationships with people who get to know you and trust you."
"Word of mouth is the passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-person manner, rather than by mass media, advertising, organized publication, or traditional marketing. Word of Mouth is typically considered a spoken communication, although web dialogue, such as blogs, message boards and emails are often now included in the definition
A very successful word of mouth promotion creates a buzz. A buzz is a highly intense and interactive form of word of mouth. Word of mouth is essentially a linear process with information passing from one individual to another, then to another, etc. A marketer has successfully created a buzz when the interactions are so intense that the information moves in a matrix pattern rather than a linear one. Everyone is talking about the topic."
If you've got pertinent case studies, reports, research, and white papers, the WOMMA's new blog/library/newsletter, The Womnibus, is building their repository. Contact them at http://www.womma.org/contact.htm or email editor@womma.org.
"Word-of-mouth is more about farming than it is about hunting. Building your business through word-of-mouth is about cultivating relationships with people who get to know you and trust you."
"Word of mouth is the passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-person manner, rather than by mass media, advertising, organized publication, or traditional marketing. Word of Mouth is typically considered a spoken communication, although web dialogue, such as blogs, message boards and emails are often now included in the definition
A very successful word of mouth promotion creates a buzz. A buzz is a highly intense and interactive form of word of mouth. Word of mouth is essentially a linear process with information passing from one individual to another, then to another, etc. A marketer has successfully created a buzz when the interactions are so intense that the information moves in a matrix pattern rather than a linear one. Everyone is talking about the topic."
If you've got pertinent case studies, reports, research, and white papers, the WOMMA's new blog/library/newsletter, The Womnibus, is building their repository. Contact them at http://www.womma.org/contact.htm or email editor@womma.org.
Saturday, January 01, 2005
What’s the Buzz About Buzz Marketing
"There's a new marketing catchphrase that's getting rave word-of-mouth reviews. From articles in the popular press to conversations in the classroom, huge companies to boutique marketing firms, suddenly it seems you can't talk about new products without addressing 'buzz marketing.'
'People are buzzing about buzzing,' says Wharton marketing professor Barbara Kahn. 'People think it's cool. There is something almost empowering about the idea of being able to 'buzz' your way into the products people buy.' " http://knowledge.wharton.upenn.edu/article/1105.cfm
These two trade associations give fuel to the growing phenomenon of BUZZ:
'People are buzzing about buzzing,' says Wharton marketing professor Barbara Kahn. 'People think it's cool. There is something almost empowering about the idea of being able to 'buzz' your way into the products people buy.' " http://knowledge.wharton.upenn.edu/article/1105.cfm
These two trade associations give fuel to the growing phenomenon of BUZZ:
- Word of Mouth Marketing Association
- Viral + Buzz Marketing Association
Monday, December 27, 2004
Trends - What's Hot - Get the Buzz
Online Auctions ... Read about some important HOT trends regarding eBay and online auctions!
Fashion Sense ... What's hot this season? How about some Nokia fashion? Check it out and be sure to "Get the Buzz" and take a look at the television ads!
Graphic Design ... It's a $15 billion dollar industry.
Focus on the Customer ... A recommended e-newsletter for you to add to your subscription list is 1to1 Magazine.
Customer strategy and customer trust are too hot topics -- customizing your value proposition to focus on your customer.
Fashion Sense ... What's hot this season? How about some Nokia fashion? Check it out and be sure to "Get the Buzz" and take a look at the television ads!
Graphic Design ... It's a $15 billion dollar industry.
Focus on the Customer ... A recommended e-newsletter for you to add to your subscription list is 1to1 Magazine.
Customer strategy and customer trust are too hot topics -- customizing your value proposition to focus on your customer.