Victoria's Secret - Brand is ON TARGET - Sexy, Red Hot Fashion! I personally love to check out Victoria's Secret stores, catalogs, and online offerings on a regular basis. And, no surprise, so does my husband! I also wear many of their items, love those intimates, and I am a reseller of their fashions. Well, it was no surprise to read in a latest Brand Channel e-newsletter that VS gets high marks for their branding efforts.
The following is from a recent article in Brand Channel.
"Want (her) to be sexy? Valentine's Day is right around the corner, and brands are offering up a plethora of "in your face" material to wake the dead. Among those brands, Victoria's Secret catalog returns each year to remind one of the coming date with a scream. (Gentlemen, it's February 14.) This year, the scream is a pants' bursting bright-red lacy double D push up bra.
With three distribution channels-stores, catalog and e-shop-and marketing communication to match, Victoria's Secret has consistently delivered its brand message at each contact point with the customer. In particular, a visit to VictoriasSecret.com shows an attention to details that has been hitting the right balance between branding and usability for years.
Not only is the first impression on target, with the screen dominated by a picture of a voluptuous model, but all the elements of a branded e-commerce are present: From color-palette, to thumbnail pictures to promotions.
In sum, Victoria's Secret has developed a superb customer-focused marketing tool-at both strategic and operational levels-that is undoubtedly a benchmark for its lingerie category. Its brand focuses on a lifestyle that teases, shocks, and woos our deepest feelings. Far from lagging behind the stores and catalogs, the e-shop is nicely integrated with the other distribution channels and reinforces the brand presence in a sizable fashion."
Showing posts with label customer-focused marketing. Show all posts
Showing posts with label customer-focused marketing. Show all posts
Monday, February 07, 2005
Monday, December 27, 2004
Trends - What's Hot - Get the Buzz
Online Auctions ... Read about some important HOT trends regarding eBay and online auctions!
Fashion Sense ... What's hot this season? How about some Nokia fashion? Check it out and be sure to "Get the Buzz" and take a look at the television ads!
Graphic Design ... It's a $15 billion dollar industry.
Focus on the Customer ... A recommended e-newsletter for you to add to your subscription list is 1to1 Magazine.
Customer strategy and customer trust are too hot topics -- customizing your value proposition to focus on your customer.
Fashion Sense ... What's hot this season? How about some Nokia fashion? Check it out and be sure to "Get the Buzz" and take a look at the television ads!
Graphic Design ... It's a $15 billion dollar industry.
Focus on the Customer ... A recommended e-newsletter for you to add to your subscription list is 1to1 Magazine.
Customer strategy and customer trust are too hot topics -- customizing your value proposition to focus on your customer.