What’s the Buzz About Buzz Marketing

"There's a new marketing catchphrase that's getting rave word-of-mouth reviews. From articles in the popular press to conversations in the classroom, huge companies to boutique marketing firms, suddenly it seems you can't talk about new products without addressing 'buzz marketing.'

'People are buzzing about buzzing,' says Wharton marketing professor Barbara Kahn. 'People think it's cool. There is something almost empowering about the idea of being able to 'buzz' your way into the products people buy.' " http://knowledge.wharton.upenn.edu/article/1105.cfm

These two trade associations give fuel to the growing phenomenon of BUZZ:

• Word of Mouth Marketing Association
• Viral + Buzz Marketing Association

From Knowledge @ Wharton

Trends - What's Hot - Get the Buzz

Online Auctions ... Read about some important HOT trends regarding eBay and online auctions!

Fashion Sense ... What's hot this season? How about some Nokia fashion? Check it out and be sure to "Get the Buzz" and take a look at the television ads!

Graphic Design ... It's a $15 billion dollar industry.

Focus on the Customer ... A recommended e-newsletter for you to add to your subscription list is 1to1 Magazine.

Customer strategy and customer trust are too hot topics -- customizing your value proposition to focus on your customer.