In case you haven't heard, WOMMA is the official trade association for the word of mouth marketing industry. So, what exactly is word of mouth marketing?
"Word-of-mouth is more about farming than it is about hunting. Building your business through word-of-mouth is about cultivating relationships with people who get to know you and trust you."
"Word of mouth is the passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-person manner, rather than by mass media, advertising, organized publication, or traditional marketing. Word of Mouth is typically considered a spoken communication, although web dialogue, such as blogs, message boards and emails are often now included in the definition
A very successful word of mouth promotion creates a buzz. A buzz is a highly intense and interactive form of word of mouth. Word of mouth is essentially a linear process with information passing from one individual to another, then to another, etc. A marketer has successfully created a buzz when the interactions are so intense that the information moves in a matrix pattern rather than a linear one. Everyone is talking about the topic."
If you've got pertinent case studies, reports, research, and white papers, the WOMMA's new blog/library/newsletter, The Womnibus, is building their repository. Contact them at http://www.womma.org/contact.htm or email editor@womma.org.
Showing posts with label word of mouth marketing. Show all posts
Showing posts with label word of mouth marketing. Show all posts
Wednesday, January 05, 2005
Saturday, January 01, 2005
What’s the Buzz About Buzz Marketing
"There's a new marketing catchphrase that's getting rave word-of-mouth reviews. From articles in the popular press to conversations in the classroom, huge companies to boutique marketing firms, suddenly it seems you can't talk about new products without addressing 'buzz marketing.'
'People are buzzing about buzzing,' says Wharton marketing professor Barbara Kahn. 'People think it's cool. There is something almost empowering about the idea of being able to 'buzz' your way into the products people buy.' " http://knowledge.wharton.upenn.edu/article/1105.cfm
These two trade associations give fuel to the growing phenomenon of BUZZ:
'People are buzzing about buzzing,' says Wharton marketing professor Barbara Kahn. 'People think it's cool. There is something almost empowering about the idea of being able to 'buzz' your way into the products people buy.' " http://knowledge.wharton.upenn.edu/article/1105.cfm
These two trade associations give fuel to the growing phenomenon of BUZZ:
- Word of Mouth Marketing Association
- Viral + Buzz Marketing Association