Rating Super Bowl Ads - Bloggers Exercise Power

Bloggers' newest power: rating Super Bowl ads ... By John Boudreau, Market Researcher, Mercury News

"Everyone knows about the Super Bowl.

Now there's the Blog Bowl. What better sign that blogging has gone mainstream than this: The popular act of online journal writing by anyone with a PC or laptop is now part of the Super Bowl ad sweepstakes. Market research company Intelliseek will be monitoring the blogosphere for the buzz on Super Bowl ads to give their clients instant feedback on their ad extravaganzas. Intelliseek, a Cincinnati company that owns blogpulse.com, also will set up a panel of 50 to 100 bloggers to offer comments on ads during the game for its clients."

A convergence of factors -- the near-religious fervor in which Americans identify with, and talk about, their favorite products, the mass appeal of online communication and the buzz factor tied to Super Bowl ads -- has led marketing experts to focus more closely on what consumers are writing in blogs and on other Web forums . . . A well-read blog gives its creator, or those who post opinions on it, a global audience. 'Suddenly, instead of an audience of just a couple of colleagues, someone can have an audience of tens of thousands,' said Jonathan Carson, president and chief executive of BuzzMetrics, a word-of-mouth research company in New York."

"The Super Bowl, in a sense, becomes the ultimate buzz-platform, said Tim Calkins, a marketing professor at Northwestern University's Kellogg School of Management . . . That's why companies are willing to pay a premium -- $2.4 million a 30-second spot -- to get their message across during Super Bowl commercial breaks, he said."

"Intelliseek's Blackshaw and others believe monitoring the blogosphere is a good way to measure whether a Super Bowl ad is a bust or buzz. For instance, Intelliseek declared the last Super Bowl a low-buzz ad event because most of the blog chatter was about Janet Jackson's 'wardrobe malfunction,' not about an innovative commercial." Read more about this.

Six Apart, LiveJournal Merger Creates Blogging Powerhouse

"There's money to be made," blog expert B.L. Ochman, author of "What Could Your Company Do with a Blog?," said. "As soon as that becomes clear, you'll see more mergers in the marketplace. This acquisition will certainly help Six Apart, which is starting to see quite a few competitors."

http://www.ecommercetimes.com/story/39463.html

Six Apart, a developer and provider of blogging software and service, has acquired Danga Interactive, operator of LiveJournal, an online community organized around personal journals, for an undisclosed amount. The merger of the two blogging pioneers makes the new company a blogging powerhouse serving up 6.5 million blogs, with thousands more added daily, according to the companies. Analysts said it puts Six Apart in a better position to capitalize on the revenue-generating aspects of blogs.

Six Apart now has a complete package of blogging software and services.

• TypePad offers bloggers a hosted service with more flexibility and power than free services.
• Moveable Type offers corporations and institutions a server-based blog publishing platform.

Blog Shares Blogshares - Fantasy or Reality

OK ... me again with the Google searches. I live to LOVE Google searches. I honestly don't know what I did before Google!! Really. And, I'm much too old to be carrying on this way. I'm sure my husband would say, "It must be men o pause!"

Well, I just searched "Blog shares" and yielded 24,700 for "Blog shares" in 0.19 seconds. Without the quotes, you get 1,290,000 for Blog shares in 0.27 seconds.

The most obvious result is http://www.blogshares.com/ -- a fantasy stock market for weblogs. Players get to invest a fictional $500, and blogs are valued by incoming links.

As I am new to fantasy and to Blogshares ... much more into reality ... I was surprised to find Jaguar Julie in Blogshares. In reality, I nominated my blog as Best Small Business Blog for the 2005 Blogging Awards.

I am a Blogger x5!

1. Julie Ann Brady Blog On and On
2. Blondes that DIY
3. For Sale By Owner - Leesburg, FL
4. For Sale By Owner - Jacksonville, FL
5. Topicability

I love Blogs and Blogging

That makes me a BlogPhile ... So, "What's a BlogPhile? " you ask? Blog a.k.a. blogger -or- blogrolling -or- weblog -or- Web log -or- blogosphere

• A blog is basically a journal that is available on the web.
• The activity of updating a blog is "blogging" and someone who keeps a blog is a "blogger."
• Blogs are typically updated daily using software that allows people with little or no technical background to update and maintain the blog.
• Postings on a blog are almost always arranged in chronological order with the most recent additions featured most prominantly.

-phile or -phil suff.

1. One that loves or has a strong affinity or preference for: audiophile.


• Loving; having a strong affinity or preference for: Francophile.
• [New Latin -philus, from Greek -philos, beloved, dear, from philos, beloved, loving.]

I am a Blogger x5!

1. Julie Ann Brady Blog On and On
2. Blondes that DIY
3. For Sale By Owner - Leesburg, FL
4. For Sale By Owner - Jacksonville, FL
5. Topicability

Welcome to my Blog

What do you post to your first entry for a daily blog? Well, briefly, let me tell you why I decided to launch this blog.

Recently, I attended a Microsoft Live Meeting sponsored webinar entitled "Blogging For Business." It was presented by Jim Coudal of Coudal Partners and Anil Dash of Six Apart. It was a well spent one hour of interactive discussions on the merits of blogging

For those of you who are late adopters of this form of communication, I'll share some links below with resources to help you get started

1. http://www.sixapart.com
2. http://www.coudal.com
3. http://www.typepad.com
4. http://www.movabletype.org 

Free for the first month; $4.95/mo after: http://www.theblogcafe.com
 
Google's free offering: http://www.blogger.com
 
Some examples:

• http://smallblock.gmblogs.com
• http://www.andrewsullivan.com
• http://www.greencine.com 

Check out some popular blogs:

• Boing Boing
• Veer
• The Skinny
• Stonyfield Farm 

Remember, it is important to have relevant and current content. Market or promote your blog by trading links ... use a lot of outbound links.

Thanks for your attention! -- Jaguar Julie Ann Brady, retired Marketing professional

P.S. It is nearly June 2019 and I am reviewing my over 500 blog posts in my Julie Ann Brady Blog On Google blog. Holy smokes, but I see a lot of development throughout the nearly fifteen years of blogging. I've not removed my early blog posts so as to show the progression. If you want to blog, go ahead and do it.